To produce an animated video to launch Hilton’s new hotel booking app Hilton Honors.
Using a 3D animation approach we were able to visually demonstrate the many different features of the app in a deeply involving and immersive way. Showing how a customer can book a room in a certain part of the hotel, we show a 3D representation of the hotel layout for example. By using this technique, we not only ensure the features of the app are conveyed clearly, we also keep the phone on screen throughout, which shows precisely how those features work for the user on the app itself.
